Brand-sponsored versus consumer-generated online brand communities : a thesis presented in fulfilment of the requirements for the degree of Masters of Business Studies in Marketing at Massey University, Auckland, New Zealand
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Title:Are radio markets Dirichlet? A study into the NBD/Dirichlet, its empirical generalisations and their extension to radio listening patterns : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand Author:Lees, GavinDate:2009