• Login
    View Item 
    •   Home
    • Massey Documents by Type
    • Theses and Dissertations
    • View Item
    •   Home
    • Massey Documents by Type
    • Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Google Trends as a complementary tool for new car sales forecasting : a cross-country comparison along the customer journey, a case for India and South Korea : Master of Business Studies in Marketing at Massey University, Albany, New Zealand

    Icon
    View/Open Full Text
    SayediMBSThesis.pdf (1.358Mb)
    Export to EndNote
    Abstract
    This dissertation aims to evaluate factors responsible for different consumption patterns and customer's preferences for goods and services in India and South Korea. It further analyzes several model frameworks that reflect the different variants of conceptual ideas of different authors. It gives special importance to customer-oriented study with the aim of improving customer-oriented analysis. It also discusses the assessment of economic conditions of India and South Korea as purchasing power of customers is directly proportional to the state of the economy. It further discusses challenges involved in pricing of new car models. The focus is given to quantitative research to evaluate the correlation between the customer preference for a particular model of car and data of new car sales. This purpose is achieved using several linear regression models and cross-sectional studies. It has been observed that seasonality has little impact on car prices in India as per the data retrieved from Google Trend Index but in South Korea seasonality has significant impact on car prices. This dissertation also discusses the significance of Google Trend Index in both the countries. It further provides that use of studies used in this dissertation can serve as a valuable tool for predicting the demand for various car models in both the countries which would not be accurately provided by use of traditional approaches.
    Date
    2020
    Author
    Sayedi, Mina
    Rights
    The Author
    Publisher
    Massey University
    Description
    Figures 5 & 6 © 2021 Bennett, Coleman & Co. Ltd were deleted for copyright reasons, but may be accessed via the source listed in the References.
    URI
    http://hdl.handle.net/10179/16705
    Collections
    • Theses and Dissertations
    Metadata
    Show full item record

    Copyright © Massey University
    | Contact Us | Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
    v5.7-2020.1-beta1
     

     

    Tweets by @Massey_Research
    Information PagesContent PolicyDepositing content to MROCopyright and Access InformationDeposit LicenseDeposit License SummaryTheses FAQFile FormatsDoctoral Thesis Deposit

    Browse

    All of MROCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © Massey University
    | Contact Us | Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
    v5.7-2020.1-beta1