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dc.contributor.authorHaughan, Laura
dc.date.accessioned2012-04-30T01:48:40Z
dc.date.available2012-04-30T01:48:40Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/10179/3246
dc.description.abstractCapital Letters uses visual communication design to forge relationships between the city and its past. It draws on the theory of geosemiotics (Scollon & Scollon, 2003) to position typographic remnants found in urban spaces, in time and place. In order to fully understand the semiotic meaning of typographic remnants, their historical context must be uncovered. As indexical signs, their semiotic meaning shifts as their surroundings change. This project examines the role that signage plays in the authentication of local places and highlights their importance as a form of visual cultural history. The city is explored, specific areas are traversed and the typographic discoveries documented. Semiotic archaeology extracts both the individual and the collective memory of the remnants, revealing their narratives and historical context, allowing previously indiscernible connections to be made. Focussing on these connections – the clustering of remnants and their shared indexicality – changes in the urban fabric of the city are revealed, traces of a continuously reshaped environment become apparent. The remnants act as indices to previous times. They inform of topographical changes in the urban fabric of the city and shifts in urban functional zones. Capital Letters uncovers a map of historical change and provides a new way in which to discover the city: through typographical remnants.en
dc.language.isoenen
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectSignageen
dc.subjectSigns on buildingsen
dc.subjectHistorical markersen
dc.subjectWellington buildingsen
dc.subjectTypographyen
dc.subjectVisual cultureen
dc.subjectUrban historical changeen
dc.titleCapital letters : revealing Wellington's urban history through typographic remnants : a thesis presented in partial fulfillment of the requirements for the degree of Master of Design, Massey University, Wellington, New Zealanden
dc.typeThesisen
thesis.degree.grantorMassey Universityen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Design (M.Des.)en


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