How to create a supply chain for superheroes : creating a lean, agile and resilient supply chain for the importation of comic books : a thesis presented in partial fulfilment of the requirements for the degree of Masters in Logistics and Supply Chain Management at Massey University, Manawatu, New Zealand
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Date
2012
DOI
Open Access Location
Authors
Hobbs, Reuben Aaron James
Journal Title
Journal ISSN
Volume Title
Publisher
Massey University
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The Author
Abstract
There is substantial scope for SME’s (Small and Medium Sized Enterprises) in new supply chains to apply supply chain management principles to increase their supply chains starting efficiency. Successful application of theory gives the SME systematic tools and knowledge which can be applied to their supply chain to identify and analyse issues and then following on to mitigate or eliminate them. In addition, by focusing on the core principles of supply chain management the SME can achieve efficiencies and responsiveness to their customer’s needs. This however, is contingent upon the summarizing of theory to useful applicable techniques and then providing training dedicated to the special needs of the SME in international supply chain.
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Keywords
SMEs, Small business, Business logistics, Supply chain management, Comic book industry, Australia