Not what we are : the (co)re-creation of self : a thesis presented in partial fulfilment of the requirements for the degree of Master of Design in Fashion at Massey University, Wellington, New Zealand
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Date
2008
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Massey University
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Abstract
Researching through design, this thesis explores the implementation of an online kit as a means through which the postmodern individual can participate in the creative processes of home sewing. Through the development of a knowledge network that is built on co-creation, a new approach to the traditional producer/consumer relationship is investigated. This network is used to encourage the fulfilment of self through the process of re-creation, while targeting the contemporary consumer by combining electronic resources and social networking with the hands-on nature of creative process.
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Keywords
Fashion, Creative process, Social networks, Co-creation, Design