A Heuristic-Inducing Method for Generating Initial Ideas for Opportunities: an Application to the Australasian Dating Market
Loading...
Date
2010
DOI
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
World Scientific Publishing Company
Rights
Abstract
This paper presents a heuristics-inducing method for generating initial ideas for opportunities. It consists of the presentation of snippets of theory and research, selected for their inspirational value and relevance to a particular industry, to business owners in that industry to brainstorm about applications in products and services. In this approach, the researcher bridges the worlds of academia and business, and actively contributes to the opportunity recognition process by selecting, presenting and discussing information. The method is applied to the dating market: searching, matching and/or interacting services, whether internet based or real-life. Participants were ten Australians or New Zealanders dating service owners. The presented information concerns social psychological research outcomes on factors that contribute to attraction and forming bonds, and specific issues relevant to the dating market, e.g., gender imbalances in enrollment. A range of initial ideas for future possibilities in the dating market are presented.
[Version type: post-print]
Description
Electronic version of an article published as Journal of Enterprising Culture, 18, 2, 2010, 139-166 10.1142/S0218495810000525 © copyright World Scientific Publishing Company http://www.worldscientific.com/worldscinet/jec
Keywords
Dating services, Dating businesses, Idea generation, Business opportunities