Hijau : a mediation between conscious consumption and the contemporary media activism : a thesis presented in partial fulfilment of the requirements for a Master in Design at Massey University, Wellington, New Zealand

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dc.contributor.authorShari, Syamim
dc.date.accessioned2019-11-26T03:38:02Z
dc.date.available2019-11-26T03:38:02Z
dc.date.issued2019
dc.descriptionFigure 7 (p. 11) removed for copyright reasons. Other possible copyrighted Figures remain owing to incomplete or broken links, or image changes.en_US
dc.description.abstractThe research project thus examines psychographic data to design for change to enable southeast iGen Asians become conscious consumers by using social media frameworks and techniques. iGens Asian are high consumer of fast fashion with limited knowledge of conscious consumerism. There is an identified gap in the sustainable fashion movement to address conscious consumerism. After outlining iGens’ key pain points and needs, the investigation examines the significant role of social media as a critical shaper in sharing collective knowledge, personal beliefs, desires, and hopes. It then explores how micro-narrative design can be employed to prompt a shift in attitudes towards sustainable fashion. The end goal is to elicit a long-term change starting with small habits. The methodology used in this one-year post-graduate research study encompassed naturalistic observation, in-depth semi structure interview and Instagram innovation. The design output in the form of face- filters provide an accessible platform for iGens in Malaysia to engage with conscious consumption. Furthermore, the flow of the project has been tested with three key participants. The study would be extended before the live release of the filters on Instagram.en_US
dc.identifier.urihttp://hdl.handle.net/10179/15051
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectGeneration Zen_US
dc.subjectMalaysian studentsen_US
dc.subjectNew Zealanden_US
dc.subjectAttitudesen_US
dc.subjectFashion merchandisingen_US
dc.subjectConsumer behavioren_US
dc.subjectMoral and ethical aspectsen_US
dc.subjectConsumer educationen_US
dc.subjectComputer-assisted instructionen_US
dc.subjectMobile appsen_US
dc.subjectDevelopmenten_US
dc.subjectSocial mediaen_US
dc.subjectInfluenceen_US
dc.subjectInstagram (Firm)en_US
dc.subjectsustainable fashionen_US
dc.subjectconscious consumptionen_US
dc.subjectcommunication designen_US
dc.subjectbehaviour changeen_US
dc.subjectmicronarrativeen_US
dc.subjectSoutheast Asiaen_US
dc.subjectiGensen_US
dc.titleHijau : a mediation between conscious consumption and the contemporary media activism : a thesis presented in partial fulfilment of the requirements for a Master in Design at Massey University, Wellington, New Zealanden_US
dc.typeThesisen_US
massey.contributor.authorShari, Syamim
thesis.degree.disciplineDesignen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Design (MDes)en_US
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