The evolving aesthetics of the moving image in vertical video online : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Media Studies at Massey University, New Zealand

Simple item page
dc.confidentialEmbargo : Noen_US
dc.contributor.advisorHenry, Claire
dc.contributor.authorMaric, Milan
dc.date.accessioned2023-03-16T19:38:22Z
dc.date.accessioned2023-05-04T23:50:30Z
dc.date.available2023-03-16T19:38:22Z
dc.date.available2023-05-04T23:50:30Z
dc.date.issued2023
dc.description.abstractContemporary transformations in the aesthetics associated with online vertical content are a prime example of remediation between mobile video recording technology, diversification of online distribution platforms, and creators’ enthusiasm to explore new video forms in exchange for higher audience reach and engagement. By deconstructing texts available on YouTubeVEVO and Netflix through the lens of Applied Media Aesthetics, this research examines the choices that professionals make while they utilise conventions associated with online vertical video and its consumption on a mobile screen. Additionally, through interviews with experienced practitioners, I survey the principal differences in production of widescreen and vertical content, and look at potential benefits and limitations of a smartphone as a primary recording device in the professional production workflow. Lastly, as I plan, film and edit six original artefacts, I reflect on the affordances of a vertical frame through the eyes of a cinematographer on set and editor in post-production. The mixed methodology provides a robust framework for examining the principal benefits and limitations of a vertical frame in a professional production workflow and for answering the key thesis question: how do framing, filming technology, and choice of distribution platforms influence media professionals' aesthetic decisions while creating online vertical content? Throughout the research, I re-examine assumptions about acceptable screen aesthetics commonly held by media professionals and provide insights into the remediation of widescreen content for a vertical frame.en_US
dc.identifier.urihttp://hdl.handle.net/10179/18206
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectVideo recordingsen
dc.subjectProduction and directionen
dc.subjectFraming (Cinematography)en
dc.subjectSmartphonesen
dc.subjectvideoen
dc.subjectverticalen
dc.subjecttall frameen
dc.subjectYouTubeen
dc.subjectNetflixen
dc.subjectmusic videoen
dc.subjectsocial mediaen
dc.subjectmedia aestheticsen
dc.subjectnew mediaen
dc.subjectmoving imagesen
dc.subject.anzsrc470102 Communication technology and digital media studiesen
dc.titleThe evolving aesthetics of the moving image in vertical video online : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Media Studies at Massey University, New Zealanden_US
dc.typeThesisen_US
massey.contributor.authorMaric, Milanen_US
thesis.degree.disciplineMedia Studiesen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelDoctoralen_US
thesis.degree.nameDoctor of Philosophyen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
MaricPhDThesis.pdf
Size:
5.29 MB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Theses and Dissertations