Cultural process considerations in a mixed methods investigation of social enterprise performance in Vietnam.

Abstract

This article reflects on the mixed methodological process developed for our research into social enterprise performance in Vietnam. Previous research has focused on social enterprises in developed economies, with calls for further research into emerging economies. This article documents how research in emerging contexts such as Vietnam requires researchers to consider cultural processes that enable research to be more feasible and practicable. We present an exemplar for combining international and local knowledge regarding social enterprise performance in designing the research, accessing participants, generating quality information, and interpreting and applying findings. This article exemplifies utility in scholars bringing theories, methods, and insights from international research into responsive dialogue with knowledge systems and cultural practices in emerging contexts such as Vietnam.