Live streaming and consumer purchase behavior: Current and future opportunities in E-commerce

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2026-04-01

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Elsevier

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Fauzi MA, Al-Adwan AS, Tan CN-L, Wider W, Zhuzeyev S, Chin Wei C, Tan CN-L. (2026). Live streaming and consumer purchase behavior: Current and future opportunities in E-commerce. Social Sciences & Humanities Open. 13.

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https://mro.massey.ac.nz/handle/10179/74442

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Except where otherwised noted, this item's license is described as (c) The author/s