Live streaming and consumer purchase behavior: Current and future opportunities in E-commerce

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dc.citation.volume13
dc.contributor.authorFauzi MA
dc.contributor.authorAl-Adwan AS
dc.contributor.authorTan CN-L
dc.contributor.authorWider W
dc.contributor.authorZhuzeyev S
dc.contributor.authorChin Wei C
dc.contributor.authorTan CN-L
dc.date.accessioned2026-04-15T03:28:59Z
dc.date.issued2026-04-01
dc.description.confidentialfalse
dc.identifier.citationFauzi MA, Al-Adwan AS, Tan CN-L, Wider W, Zhuzeyev S, Chin Wei C, Tan CN-L. (2026). Live streaming and consumer purchase behavior: Current and future opportunities in E-commerce. Social Sciences & Humanities Open. 13.
dc.identifier.elements-typejournal-article
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/74442
dc.publisherElsevier
dc.relation.isPartOfSocial Sciences & Humanities Open
dc.rights(c) The author/sen
dc.rights.licenseCC BY-NC 4.0en
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/en
dc.titleLive streaming and consumer purchase behavior: Current and future opportunities in E-commerce
dc.typeJournal article
pubs.elements-id610573
pubs.organisational-groupMassey Business School

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