Food packaging and its influence on Thai' elderly consumer's [sic] food choices : a thesis presented in partial fulfilment of the requirements for the degree of Master of Packaging Technology at Massey University, Palmerston North, New Zealand

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Massey University
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Advancing age is leading to changes in consumer needs, desires and aptitude. One need which is continuous, regardless of age, is the need for food. For some consumer’s [sic] age associated change can consequently limit their ability in grocery shopping and opening of food packages. Openability of food packaging for aged consumer is seen to be a major problem because some types of packages are difficult to open. As a consequence there is an actual need to provide elderly consumers with more supportive environment when grocery shopping and supportive instrument when using the packages by providing sufficient packaging functions. This research is in grocery shopping behaviour and attitude of older consumer (60 +) in different culture associated with various different types of food packaging and packaging utilisation. The aim of this research was to determine the different culture of consumers in grocery shopping behaviour and experience of elder consumers in Bangkok, Thailand with the aged from 60 years and over. Data collection involved quantitative (Questionnaire survey) and qualitative (Focus group) with elder consumers aged from 60 years. The quantitative findings are collected from a consumer questionnaire (n= 100), which mainly focused on consumer grocery shopping behaviour related to packaging utilisation and problems encountered. The result of questionnaire collections were then analysed using the Statistical Package for Social Science (SPSS) version 15. Next, qualitative Focus groups defined in depth the grocery shopping experience as well as packaging utilisation. Each focus group consisted of six or seven adults and was carried out in a familiar social setting. Both the qualitative and quantitative results have identified shopping patterns and motivations for purchase decisions among this age group, and show that elderly consumer interface with both positive and negative experiences when accessing food products. The result shows that the majority of elder people in Bangkok normally go grocery shopping on a weekly basis in one of the multiple food retailers. Most of the participants had already retired from work and they are commonly living with their family member but they do their own house work. However, living situation did not have any affect [sic] in grocery shopping or packaging utilisation. Education and income could be factors that affect purchase decisions and packaging used. Packaging labels seems to be a major problem for aged consumers, as they find them difficult to read. In terms of packaging utilisation, most problems occurred with the packaging closure rather than packaging itself. Consumer health can affect packaging utilisation and openability of some type of packages which could lead to injury. The thesis discusses the advantages and disadvantages of various different types of food packaging.
Consumer behaviour, Older consumers