A hierarchy of sustainable grocery shopping behaviours: Using Rasch modelling to explore adoption groups

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dc.citation.issue6
dc.citation.volume21
dc.contributor.authorGanglmair-Wooliscroft A
dc.contributor.authorWooliscroft B
dc.date.accessioned2024-03-11T20:19:58Z
dc.date.accessioned2024-07-25T06:44:06Z
dc.date.available2022-07-12
dc.date.available2024-03-11T20:19:58Z
dc.date.available2024-07-25T06:44:06Z
dc.date.issued2022-11-14
dc.description.abstractGrocery shopping is a major contributor to unsustainable consumption in the developed world. This study constructs a hierarchy of sustainable grocery shopping (SGS), using a broad range of SGS consumption activities that contribute to an individual's aggregate grocery shopping. We confirm the suitability of Rasch modelling to construct the SGS hierarchy and, recognize the definitional equivalence between features of the Rasch model and Rogers' adoption groups. Our results are transformed into theoretically founded, empirically observed SGS adoption segments. SGS adoption groups are analysed with reference to multiple research streams. Our results show that the diffusion of SGS behaviours in a population is in its early stages and most SGS adoption segments undertake a limited number of SGS behaviours. Demographic characteristics do not contribute to explaining SGS membership, but personal values do. Personal values are also related to the observation of spill-over between items of similar behavioural difficulty, rather than within product categories. Only the most advanced SGS adoption groups consider sustainably sourced food as a decision criteria. We show the importance of investigating SGS with a systemic approach.
dc.description.confidentialfalse
dc.edition.editionNovember/December 2022
dc.format.pagination1420-1439
dc.identifier.citationGanglmair-Wooliscroft A, Wooliscroft B. (2022). A hierarchy of sustainable grocery shopping behaviours: Using Rasch modelling to explore adoption groups. Journal of Consumer Behaviour. 21. 6. (pp. 1420-1439).
dc.identifier.doi10.1002/cb.2090
dc.identifier.eissn1479-1838
dc.identifier.elements-typejournal-article
dc.identifier.issn1472-0817
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/70774
dc.languageEnglish
dc.publisherJohn Wiley and Sons Ltd
dc.publisher.urihttps://onlinelibrary.wiley.com/doi/10.1002/cb.2090
dc.relation.isPartOfJournal of Consumer Behaviour
dc.rights(c) The author/sen
dc.rights.licenseCC BY-NC-ND 4.0en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.titleA hierarchy of sustainable grocery shopping behaviours: Using Rasch modelling to explore adoption groups
dc.typeJournal article
pubs.elements-id454895
pubs.organisational-groupOther
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