Kahikatea collective : exploring visual identity and narrative design to connect people and place : an exegesis presented in partial fulfilment of the requirements for the degree of Masters of Design at Massey University, Wellington, New Zealand

Abstract

This exegesis proposes an exploration of how design can foster a sense of community, identity, and connection within a specific space, the Petone Community House, situated in Petone, New Zealand. This exegesis responds to the absence of a personalised visual identity that reflects the character and values of the diverse community members who use this space. Through a visual communication design lens, the project employs narrative-building and visual identity and branding strategies to create site-specific design interventions that embed a sense of place. Introducing the Kahikatea Collective, a concept guided by values of the Community House and the inspiration of the metaphor of the kahikatea tree, which once formed part of Petone’s native podocarp forest. Like the interconnected root systems of the kahikatea, the Community House serves as a place where people come together to support, learn, and grow. This metaphor underpins the collaborative nature of the project and reinforces the importance of shared strength and unity. Guided by the values of koha, kaitiakitanga, oranga, manaakitanga, māramatanga, and wairua, each space within the Community House is reimagined to reflect these principles. The final design outcomes offer a visual identity that is rooted in place, responsive to its people, and inclusive in its purpose. This exegesis illustrates how design can serve as a connective tool, supporting local identity, fostering spatial belonging, and reimagining shared environments as culturally rich, inclusive, and meaningful.