Not what we are : the (co)re-creation of self : a thesis presented in partial fulfilment of the requirements for the degree of Master of Design in Fashion at Massey University, Wellington, New Zealand

Abstract

Researching through design, this thesis explores the implementation of an online kit as a means through which the postmodern individual can participate in the creative processes of home sewing. Through the development of a knowledge network that is built on co-creation, a new approach to the traditional producer/consumer relationship is investigated. This network is used to encourage the fulfilment of self through the process of re-creation, while targeting the contemporary consumer by combining electronic resources and social networking with the hands-on nature of creative process.