Exploring the elements of success in online gameplay streaming on Twitch.tv through the lens of a streamer : Master of Creative Enterprise, Massey University, Wellington, New Zealand
| dc.contributor.author | Ke, Jing Jing | |
| dc.date.accessioned | 2023-02-02T02:54:15Z | |
| dc.date.available | 2023-02-02T02:54:15Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | What constitutes success in online gameplay streaming, and how does one achieve this? My research seeks to answer this question through a qualitative research inquiry underpinned by an autoethnographic study of my own participant observation - as an online gameplay streamer - between March 2021 and November 2021. During this time, I positioned myself as a streamer on Twitch.tv with the intention to identify key elements of success in online streaming as a creative business. As a researcher-participant, I have since analysed my own experiences; I offer here a first-person critique of my journey through the research question. Within this work, I propose a niche in the research field, through a framework for streaming success, identified in terms of Streamer Health, Community Health, and Financial Health. | en |
| dc.identifier.uri | http://hdl.handle.net/10179/17972 | |
| dc.language.iso | en | en |
| dc.publisher | Massey University | en |
| dc.rights | The Author | en |
| dc.subject.anzsrc | 360502 Computer gaming and animation | en |
| dc.title | Exploring the elements of success in online gameplay streaming on Twitch.tv through the lens of a streamer : Master of Creative Enterprise, Massey University, Wellington, New Zealand | en |
| dc.type | Thesis | en |
| thesis.degree.discipline | Creative Enterprise | en |
| thesis.degree.level | Masters | en |
| thesis.degree.name | Master of Creative Enterprise (MCE) | en |