Ventus : an everyday lightweight sports car for the next generation
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Date
2014
DOI
Open Access Location
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Massey University
Rights
The Author
Abstract
This applied design research project was conducted to fulfil a Master
of Design specializing in Transport Design, at the Massey
University’s Auckland School of Design and The School of Design
Wellington.
The aim of this project was to develop a sports car for the next
generation of customers that believe in a sustainable lifestyle and
trend in society. In order to save resources while simultaneously
offering an agile and exciting performance with less energy
required, the project focuses on how a sports car can visually
communicate a lightweight sensibility. This idea aims to not only
make a car look lighter, but also to make it lighter in order to be
more efficient and sustainable.
Through design and research processes this project outlines how a
sports car that follows a lightweight philosophy could
determine its design, and therefore offer new opportunities and
layouts when it comes to automotive developments.
This sports car development aims to offer an attractive choice for the
sports car driver that enjoys driving but also cares for the environment,
and therefore wants to express his way of life through his
choice of car.
This project ventures to create a suitably sporty user experience, as
is expected from sports cars, while using less energy, power and
resources, in order to be intelligently sustainable.
Description
No title page on electronic copy
Keywords
Sports car design, Sustainable design, Lightweight car design, Car design, Energy-efficient car design