The changing face of sport management : a study of a provincial rugby union facing professionalization and corporatization : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies in Sport Management and Coaching

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dc.contributor.authorMcConnell, Christopher David
dc.date.accessioned2014-07-17T02:21:49Z
dc.date.available2014-07-17T02:21:49Z
dc.date.issued1996
dc.description.abstractSport is an integral part of New Zealand society. Dominating the sportscape of New Zealand is the national game of rugby, which in the past decade has been subjected to a variety of forces of change. The purpose of this research was to examine the management of New Zealand rugby at the elite provincial level. This was done in order to determine the profile of people involved and the manner in which elite provincial rugby unions have been affected by the two most prominent change forces, professionalization and corporatization. The historical forces shaping rugby management, particularly the ethos of amateurism and the counterforce of professionalism were examined. Within the case study method, the qualitative research tool of the interview was the main data collection tool, with a range of rugby managers providing data to the research. In addition qualitative data was provided by the completion of questionnaires. The research concluded that forces of change have had significant affects on governance and management structures of provincial rugby unions, and changed the roles and profiles of managers involved in these structuresen_US
dc.identifier.urihttp://hdl.handle.net/10179/5540
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectNew Zealand sporten_US
dc.subjectSport managementen_US
dc.subjectNew Zealand rugbyen_US
dc.subjectRugbyen_US
dc.subjectRugby Unionen_US
dc.titleThe changing face of sport management : a study of a provincial rugby union facing professionalization and corporatization : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies in Sport Management and Coachingen_US
dc.typeThesisen_US
massey.contributor.authorMcConnell, Christopher Daviden_US
thesis.degree.disciplineSport Management and Coachingen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Business Studies (M.B.S.)en_US
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