Emotional attachment through imagination : a thesis presented in partial fulfilment of the requirements for the degree of Master of Design at Massey University, Wellington, New Zealand

Abstract

The fast-paced nature of our world has led to a culture that consumes rapidly and unsustainably. This practice-based design research explores how triggering imagination can facilitate opportunities for emotional attachment between the user and the object. Schon's process of action and reflection (Schön 2) through drawing and prototyping allowed an experimental design exploration of the ideas behind emotional attachment and imagination in the development of a wall light. Play and manipulations of light can trigger engagement, imagination, and moments of reflection to create a space for the mind to wander. Time taken to discover our reflective imaginings can help create a deeper connection to ourselves, others, objects, and space.