A new breed : wired for success : redefining the possibilities of solar powered electric fence energizers.

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dc.contributor.authorMarks, Nicholas R
dc.date.accessioned2014-07-06T23:42:07Z
dc.date.available2014-07-06T23:42:07Z
dc.date.issued2014
dc.description.abstractGallagher, world renowned for their electric fencing innovations, requested ways to develop their solar powered energizer range. The intent of this project was to work with Gallagher product specialists to identify key market gaps and use them to develop a conceptual design proposal for a new solar charged, battery powered electric fence energizer. Industrial design literature investigations provided a foundation for this project and specific methods were used to identify and utilize key information from the Gallagher product and energizer range and Gallagher’s competition. Other strategic research areas included; context of energizer use, common energizer issues, market gaps/opportunities, ergonomic principles, safety aspects, manufacturing guidelines and relevant state of the art technologies. The core research methods used to support the investigation and consider industrial design and business requirements were; market analysis, ethnography, surveys, informal expert interviews and focus group meetings with Gallagher departmental managers. Structured concept generation, test rigs, mock-ups, models, iterated design development and CAD renderings ensued. A potential market gap was discovered through these explorations where isolated farm blocks needed electric fencing, but had no mains power. The unit needed to be semiportable, yet had to have the potential power to supply the equivalent of mains powered energizer capabilities. Solar powered technology has widened the scope for design to solve this scenario, which provided the starting point for initial design concepts. The product was required to solve issues and objectives (functionality), be intuitive, easy to use and practical (usability), and appeal to the target market (desirability). The final design proposal is a modular energizer unit which allows the end user to customize the system to suit their individual needs. This investigation aimed to fulfil Gallagher’s brief to expand their solar powered energizer range, and uncover any other potential product opportunities in the market.en_US
dc.identifier.urihttp://hdl.handle.net/10179/5530
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectElectric fencesen_US
dc.subjectDesign and constructionen_US
dc.subjectSolar batteriesen_US
dc.subjectAnimal managementen_US
dc.subjectModularen_US
dc.subjectEnergizeren_US
dc.subjectSolaren_US
dc.subjectDesirabilityen_US
dc.subjectFunctionalityen_US
dc.subjectFormen_US
dc.subjectAestheticsen_US
dc.subjectUsabilityen_US
dc.subjectUser experienceen_US
dc.subjectBrandingen_US
dc.subjectErgonomicsen_US
dc.subjectIndustrial designen_US
dc.subjectResearch Subject Categories::TECHNOLOGY::Electrical engineering, electronics and photonics::Other electrical engineering, electronics and photonicsen_US
dc.titleA new breed : wired for success : redefining the possibilities of solar powered electric fence energizers.en_US
dc.typeThesisen_US
massey.contributor.authorMarks, Nicholas Ren_US
thesis.degree.disciplineDesignen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Design (M.Des.)en_US
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