Behavioral Influences on Crowdfunding SDG Initiatives: The Importance of Personality and Subjective Well-Being

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dc.citation.issue7
dc.citation.volume13
dc.contributor.authorKim MJ
dc.contributor.authorHall CM
dc.contributor.authorHan H
dc.contributor.editorCumming D
dc.date.accessioned2025-08-06T02:31:34Z
dc.date.available2025-08-06T02:31:34Z
dc.date.issued2021-04-01
dc.description.abstractCrowdfunding is emerging as a significant means by which to finance and advance the 17 United Nations Sustainable Development Goals (SDGs). Generating financial support for the SDGs is now of even more importance because of the economic impacts of COVID-19. However, little research on sustainability crowdfunding has been conducted, particularly with respect to how behavioral influences, such as personality and subjective well-being, affect the willingness of individuals to financially support the different SDGs. To fill this gap, a theoretically comprehensive research model including the big five personality traits typology, value on SDGs, attachment to sustainability crowdfunding, subjective well-being, and three groups of SDGs was constructed and tested. Results reveal that agreeableness has the highest effect on value on SDGs among five personalities, followed by openness and conscientiousness. Unexpectedly, extraversion has a negative impact on value on SDGs and neuroticism has an insignificant effect on value on SDGs. Value on SDGs has a great effect on attachment, followed by subjective well-being. Attachment has the greatest effect on subjective well-being within this research model. Comparing fair distribution, efficient allocation, and sustainable scale groups of SDGs shows substantial differences with respect to the hypotheses.
dc.description.confidentialfalse
dc.edition.editionApril 2021
dc.identifier.citationKim MJ, Hall CM, Han H. (2021). Behavioral influences on crowdfunding SDG initiatives: The importance of personality and subjective well-being. Sustainability Switzerland. 13. 7.
dc.identifier.doi10.3390/su13073796
dc.identifier.eissn2071-1050
dc.identifier.elements-typejournal-article
dc.identifier.number3796
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/73304
dc.languageEnglish
dc.publisherMDPI (Basel, Switzerland)
dc.publisher.urihttps://www.mdpi.com/2071-1050/13/7/3796
dc.relation.isPartOfSustainability Switzerland
dc.rights(c) The author/sen
dc.rights.licenseCC BYen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en
dc.subjectsustainability crowdfunding
dc.subjectbig five personality traits
dc.subjectSDG values
dc.subjectattachment
dc.subjectsubjective well-being
dc.subjectCOVID-19
dc.titleBehavioral Influences on Crowdfunding SDG Initiatives: The Importance of Personality and Subjective Well-Being
dc.typeJournal article
pubs.elements-id502213
pubs.organisational-groupOther
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