Studying complex marketing phenomena: A multi-phase, multi-method qualitative market research framework
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CC BY 4.0
(c) the author/s 2026
(c) the author/s 2026
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Dodds S, Palakshappa N, Bulmer S. (2026). Studying complex marketing phenomena: A multi-phase, multi-method qualitative market research framework. Qualitative Market Research: An International Journal.
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Except where otherwised noted, this item's license is described as CC BY 4.0