Studying complex marketing phenomena: A multi-phase, multi-method qualitative market research framework

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dc.contributor.authorDodds S
dc.contributor.authorPalakshappa N
dc.contributor.authorBulmer S
dc.date.accessioned2026-04-22T22:32:01Z
dc.date.issued2026-04-11
dc.description.confidentialfalse
dc.identifier.citationDodds S, Palakshappa N, Bulmer S. (2026). Studying complex marketing phenomena: A multi-phase, multi-method qualitative market research framework. Qualitative Market Research: An International Journal.
dc.identifier.doi10.1108/QMR-11-2024-0222
dc.identifier.elements-typejournal-article
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/74471
dc.relation.isPartOfQualitative Market Research: An International Journal
dc.rightsCC BY 4.0
dc.rights(c) the author/s 2026
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.titleStudying complex marketing phenomena: A multi-phase, multi-method qualitative market research framework
dc.typeJournal article
pubs.elements-id610884
pubs.organisational-groupMassey Business School

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