The Japanese market for organic fruit and vegetables : a thesis presented in partial fulfilment of the regulations for the degree of Masters of Business Studies in Agricultural Business at Massey University

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dc.contributor.authorBetteridge, Kerry
dc.date.accessioned2015-05-12T23:08:46Z
dc.date.available2015-05-12T23:08:46Z
dc.date.issued1997
dc.description.abstractThis thesis reports the results of a study conducted in 1997 concerning Japanese consumers' awareness and consumption of organic fruit and vegetables, and their attitudes towards organic produce, food imports in general, and New Zealand in particular, as a supplier of organic produce. The study involved a self-completion survey of 998 Japanese consumers, a further 22 personal interviews with both consumers and people in the food industry, and observations of the retailing and merchandising of organic produce in Japan. Despite difficulties associated with the Japanese organic market, the study concludes that there is continued potential in Japan for New Zealand organic exporters. There is a significant niche market in Japan for higher priced organic produce, although the price premiums achieved appear to limit the size of this market. New Zealand organic exporters must emphasise the safety of their product, and ensure that certification labelling and explanations are clear and comprehensive. The healthiness, taste, and freshness of the produce are also important points to emphasise in packaging or promotional materials.en_US
dc.identifier.urihttp://hdl.handle.net/10179/6558
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectHorticultural products industry, Japanen_US
dc.subjectOrganic farming, New Zealanden_US
dc.subjectRetail trade surveys, Japanen_US
dc.subjectOrganic fruit and vegetablesen_US
dc.subjectNew Zealand exports to Japanen_US
dc.subjectOrganic produce, Japanen_US
dc.titleThe Japanese market for organic fruit and vegetables : a thesis presented in partial fulfilment of the regulations for the degree of Masters of Business Studies in Agricultural Business at Massey Universityen_US
dc.typeThesisen_US
massey.contributor.authorBetteridge, Kerryen_US
thesis.degree.disciplineAgricultural Businessen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Business Studies (M.B.S.)en_US
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