Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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Author: search.filters.author.Hall CMSubject: search.filters.subject.sustainability

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Now showing 1 - 5 of 5
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    Tourism green growth through technological innovation
    (Taylor and Francis Group, 2025-03-28) Jo Y; Kim MJ; Yoon Y-S; Hall CM; Font X
    The work seeks to assess the effect of technological innovation on the green growth of tourism across five continental regions using the STochastic estimation of Impacts by Regression on Population, Affluence, and Technology (STIRPAT) model. Employing panel Granger causality tests, panel vector autoregression, impulse response functions, and forecast error variance decomposition, the research reveals the bidirectional causal relationship between green growth and technological innovation, emphasizing the importance of technological innovation for tourism. The study utilizes panel data from 126 countries spanning from 2010 to 2021 and employs a range of econometric techniques. These methods allow for a thorough examination of the causal relationships, short and long term impacts, and the relative importance of different variables on tourism related green growth. The findings further highlight the contribution of green growth to developing a sustainable economy and emphasize the significance of sustainable tourism as a significant factor in green growth policies. The study expands the application of STIRPAT to the green growth and tourism relationship and provides practical implications for stakeholders.
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    Sharing versus collaborative economy: how to align ICT developments and the SDGs in tourism?
    (Taylor and Francis Group, 2019-01-02) Gössling S; Hall CM
    Great hopes have been placed in the sharing economy to provide a new business model based on peer-to-peer (P2P) exchanges of underutilized assets. As a model, the sharing economy has been expected to make significant contributions to sustainability, providing new opportunities for entrepreneurship, more sustainable use of resources, and consumer co-operation in tight economic networks. However, in recent years, digital platforms have turned into the most important actors in the global sharing economy, turning global corporations, such as AirBnB, Booking, or TripAdvisor into intermediaries controlling and profiting from most transactions. Focused on accommodation, this paper conceptualizes the sharing economy in comparison to the wider collaborative economy, and discusses its social, economic, environmental, and political impacts in comparison to the sustainable development goals. It concludes that the sharing economy has great potential to make very significant contributions to sustainability, though the model is increasingly being replaced by the collaborative economy, which performs as an extension and acceleration of neoliberal economic practices.
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    Marketing and Sustainability: Business as Usual or Changing Worldviews?
    (MDPI (Basel, Switzerland), 2019-02-02) Kemper JA; Hall CM; Ballantine PW; Kemper JA; Hall CM; Ballantine PW
    Marketing, and the business schools within which most marketing academics and researchers work, have a fraught relationship with sustainability. Marketing is typically regarded as encouraging overconsumption and contributing to global change yet, simultaneously, it is also promoted as a means to enable sustainable consumption. Based on a critical review of the literature, the paper responds to the need to better understand the underpinnings of marketing worldviews with respect to sustainability. The paper discusses the concept of worldviews and their transformation, sustainability's articulation in marketing and business schools, and the implications of the market logic dominance in faculty mind-sets. This is timely given that business schools are increasingly positioning themselves as a positive contributor to sustainability. Institutional barriers, specifically within universities, business schools, and the marketing discipline, are identified as affecting the ability to effect 'bottom-up' change. It is concluded that if institutions, including disciplines and business schools, remain wedded to assumptions regarding the compatibility between the environment and economic growth and acceptance of market forces then the development of alternative perspectives on sustainability remains highly problematic.
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    Exploring the Impact of Virtual Reality on Tourists’ Pro-Sustainable Behaviors in Heritage Tourism
    (MDPI (Basel, Switzerland), 2025-07-09) Zhu Z; Hall CM; Li Y; Zhang X; Coccossis H
    Although the rise of Virtual Reality (VR) technology has brought new opportunities to tourism experiences and marketing, limited research has explored how VR technology affects tourists’ pro-sustainable behaviors in heritage tourism research. To address this research gap, this study constructs a theoretical model by integrating the technology acceptance model (TAM) framework to explore the relationship among perceived ease of use (PEU), perceived usefulness (PUS), awe, attitude, and pro-sustainable behavior of tourists. Through the analysis of 304 valid questionnaires, this study found that in the heritage tourism experience presented by VR, PEU and PUS positively influence awe and attitude. Furthermore, awe positively affects attitude and pro-sustainable behaviors. However, PUS has no effect on tourists’ pro-sustainable behaviors. This study expands the theoretical framework of TAM and the related research on awe in heritage tourism presented by VR, providing valuable practical insights for heritage managers in the adoption of immersive technology.
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    Exploring the drivers of Gen Z tourists’ buycott behaviour: a lifestyle politics perspective
    (Taylor and Francis Group, 2025-06-03) Seyfi S; Sharifi-Tehrani M; Hall CM; Vo-Thanh T
    Generation Z (Gen Z) is the largest cohort of generational consumers worldwide and is perceived to show greater connectivity with political consumerism compared to older age cohorts. Nonetheless, there is a notable absence of empirical knowledge on key antecedents of Gen Z’s engagement in tourism-related buycotting. Grounded in political and ethical consumerism literature and guided by lifestyle politics theory, this study aims to illuminate the drivers underpinning buycott behaviour of Gen Z in a developing country context. The qualitative findings demonstrate that Gen Z’ buycott behaviour has two categories of drivers: individual (fulfilment, constructing self-identity and frugality) and prosocial (altruism, trust and the pursuit of social justice). Exposure to social media information, peer persuasion and past experience are also key influencers in Gen Z’ buycott participation. Overall, the research extends the understanding of tourist sustainable consumption in terms of generational behaviours, notably Gen Z’s buycott behaviour. The study provides novel insights to a stream of the political consumerism literature, which is only at a nascent stage in tourism studies. While adding value theoretically, the study also provides useful managerial implications for businesses to stimulate tourists’ political and ethical consumption.