Journal Articles
Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915
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Item When AI Meets Livestreaming: Exploring the Impact of Virtual Anchor on Tourist Travel Intention(MDPI (Basel, Switzerland), 2025-09-03) Zhu Z; Hall CM; Tao L; Qin Z; Li Y; Khan J; Belk R; Zuo NThe development of Artificial intelligence (AI) technology has brought new ideas and opportunities to destination marketing. However, existing studies lack sufficient empirical research to explore the impact of AI anchors on tourists’ travel intentions. To fill this research gap, this study explores the influence of perceived anthropomorphism and perceived playfulness on tourists’ telepresence, inspiration, and travel intention in AI virtual anchor-based travel livestreaming. Through the analysis of 291 valid data sets, it was found that in AI virtual anchor-based travel livestreaming, perceived anthropomorphism positively affects telepresence but does not affect tourists’ inspiration. Playfulness positively affects tourists’ telepresence and inspiration in AI virtual anchor-based travel livestreaming. This study also found that neither perceived anthropomorphism nor perceived playfulness directly affects tourists’ travel intention, but both can be achieved through the mediating effect of telepresence. The findings provide empirical evidence of the value for tourism researchers and destinations in adopting AI technology for livestreaming.Item Renewable energy in wilderness landscapes: Visitors' perspectives(MDPI (Basel, Switzerland), 2019-10-19) Tverijonaite E; Sæpórsdóttir AD; Ólafsdóttir R; Hall CMIncreasing the share of renewable energy in the energy mix is of crucial importance for climate change mitigation. However, as renewable energy development often changes the visual appearance of landscapes and might affect other industries relying on them, such as nature-based tourism, it therefore requires careful planning. This is especially true in Iceland, a country rich in renewable energy resources and a popular nature-based tourism destination. The present study investigated the potential impacts on tourism of the proposed Hverfisfljót hydropower plant by identifying the main attractions of the area as well as by analyzing visitors' perceptions, preferences and attitudes, and the place meanings they assign to the landscape of the area. The data for the study were collected using onsite questionnaire surveys, interviews with visitors to the area, open-ended diaries, and participant observation. The results reveal that the area of the proposed power plant is perceived as wilderness by its visitors, who seek environmental settings related to the components of a wilderness experience. Visitors were highly satisfied with the present settings and preferred to protect the area from development to ensure the provision of currently available recreational opportunities. The results further show that the proposed Hverfisfljót hydropower plant would reduce the attractiveness of the area to its visitors, degrade their wilderness experience, and therefore strongly reduce their interest in visiting the area. Moreover, the participants perceived the already developed lowlands of the country as more suitable for renewable energy development than the undeveloped highland areas, which is in line with the principles of smart practices for renewable energy development.Item Senses by seasons: Tourists' perceptions depending on seasonality in popular nature destinations in Iceland(MDPI (Basel, Switzerland), 2019-05-30) Sætórsdóttir AD; Hall CM; Stefánsson ÞSeasonality in visitor arrivals is one of the greatest challenges faced by tourist destinations. Seasonality is a major issue for sustainable tourism as it affects the optimal use of investment and infrastructure, puts pressure on resources and can create negative experience of crowding at destinations. Peripheral areas commonly experience more pronounced fluctuations in visitor arrivals. Iceland is one of those destinations. Although the number of tourists visiting the country has multiplied in recent years, seasonality is still a major challenge, especially in the more rural peripheral areas of the country. Iceland's high season for tourism occurs during its brief summer (June to August), but in recent years more people visit the country on shorter winter trips, creating new management challenges. This research is based on an on-site questionnaire survey conducted in seven popular nature destinations in Iceland which compares the experience of summer and winter visitors. The results show that winter visitors are more satisfied with the natural environment while their satisfaction with facilities and service is in many cases lower. The areas are generally perceived as being more beautiful and quieter in winter than in summer. However, most destinations are considered less accessible and less safe in the winter. Tourists are much less likely to experience physical crowding during winter, although winter visitors are more sensitive to crowds, most likely because of expectations of fewer tourists. Finally, this research shows that tourists are less likely to encounter negative effects of tourism on the environment in the winter, (e.g., erosion or damage to rocks and vegetation), than in summer. The results highlight the importance of understanding visitor perceptions in a seasonal and temporal context.Item Overtourism in Iceland: Fantasy or Reality?(MDPI (Basel, Switzerland), 2020-09-08) Sæthórsdóttir AD; Hall CM; Wendt MIceland has been one of the main destinations that have been incorporated into the discourse of overtourism. However, Iceland is different to many other supposed overtourism destinations in that its tourism is based on natural areas. Nevertheless, destination discourses can play an important part in influencing tourist decision-making and government and industry policy making. A media analysis was conducted of 507 online media articles on overtourism in Iceland that were published in 2018, with the main themes being identified via content analysis. The results indicated that the media discourse represented only a partial picture of overtourism and the crowding phenomenon in Iceland, with mechanisms to respond to crowding, the satisfaction level of tourists with their Icelandic nature experience, and local people's support for tourism being underreported. Some of the findings reflect that of other media analyses. However, there are considerable discontinuities between media representations and discourses of overtourism in Iceland, which highlight the importance of national-or destination-level media analysis. The media analysis illustrates the need for a better understanding of different destination discourses and their influence.Item Transformative places and the citizenship experience: A dynamic perspective of disasters, transitional servicescapes, and place attachment(Elsevier B.V., 2024-03) Finsterwalder J; Chen NC; Hall CM; Prayag G; Tombs A; Timmermans HA city can be regarded as a servicescape, serving its citizens by providing the opportunity to co-create and experience services, such as in the retail or hospitality sectors. In case of a disaster and the collapse or (partial) destruction of a city's servicescape, the connection of citizens to place, i.e., their place attachment might be impeded, transformed or lost as might be their usual citizenship experiences. The present paper fuses the domains of Transformative Service Research (TSR), environmental psychology, disaster science, and citizenship experiences. Via an exploratory qualitative investigation it finds that transitional, i.e., temporary servicescapes which are put into place until more permanent servicescapes can be rebuilt, can be transformative places in regard to co-creating novel citizenship experiences to “re-attach” residents to their city.Item Panic buying and consumption displacement during COVID-19: Evidence from New Zealand(MDPI (Basel, Switzerland), 2021-06-01) Hall CM; Fieger P; Prayag G; Dyason D; Morley BPanic buying and hoarding behavior is a significant component of crisis- and disasterrelated consumption displacement that has received considerable attention during the COVID-19 pandemic. Understanding such purchasing and stockpiling behavior provides critical information for government, disaster managers and the retail sector, as well as policy makers to adjust crisis response strategies and to better understand disaster management, including preparedness and response strategies. This study examines consumer purchasing behavior, retail spending and transactional data for different retail sectors between January 2017 and December 2020 using data for the greater Christchurch region in New Zealand. Once COVID-19-related panic buying began, overall spending increased sharply in anticipation of lockdowns. Transactional spending increased and subsided only slowly to a level higher than pre lockdown. The magnitude of the panic buying event far exceeded historical seasonal patterns of consumer spending outside of Christmas, Easter and Black Friday, although daily spending levels were comparable to such consumption events. The results of the study highlight the importance of comparing panic buying to other events in terms of purchasing motivations and also considering that so-called panic buying may contribute to greater individual and household resilience. The volume of sales alone is not adequate to define panic buying. Instead, the extent of divergence from the normal daily spending value per retail transaction of a given population provides a much more accurate characteristic of panic buying.Item Locality in the Promoted Sustainability Practices of Michelin-Starred Restaurants(MDPI (Basel, Switzerland), 2023-02-16) Huang Y; Hall CM; Kim E; Guidetti RSustainable practices are increasingly promoted in the restaurant industry. One significant aspect of sustainability in restaurants is the use of local supply chains, especially for food, which also serve as a means for restaurants to promote freshness of produce, sourcing, and quality. Considering the prevalence of locality in menu marketing, this study aims to explore the relationships between sustainability and locality at fine-dining restaurants. Michelin-starred restaurants are significant influencers in the restaurant industry, as well as food fashions overall, and may therefore serve to promote sustainability practices. This study examines the sustainability of 135 Michelin three-star restaurants by conducting website content analysis. By identifying restaurants’ sustainable practices during the processes of procurement, preparation, and presentation and analysing the official websites of 135 Michelin three-star restaurants, this study finds that although all sustainable practices are mentioned by less than half of the reviewed websites, most practices could be interpreted as being embedded in their locality, especially local food and restaurant history. This study suggests that promoting locality could therefore help sustain sustainability in the fine-dining restaurant industry. Although this study is limited to the website content of official websites for Michelin three-star restaurants, it provides potentially valuable insights on the promotion of sustainable restaurant practices.Item Time for Tea: Factors of Service Quality, Memorable Tourism Experience and Loyalty in Sustainable Tea Tourism Destination(MDPI (Basel, Switzerland), 2022-11-02) Ng SI; Lim X-J; Hall CM; Tee KK; Basha NK; Ibrahim WSNB; Naderi Koupaei S; Tchetchik AUnderpinned by Script Theory and the S-O-R model, this research enhances the green tourism consumption literature to identify how destination service quality contributes to visitors’ memorable experiences and loyalty towards a place-based food tourism attraction. A total of 202 tourists who visited the Best of Highlands tea plantation in Malaysia were surveyed using an online questionnaire. Using PLS-SEM, this study has several notable findings: (i) destination service quality factors: activities, cleanliness, language, and security emerged as predictors of memorable tourism experiences; (ii) memorable tourism experiences strongly predicted destination loyalty; and (iii) memorable tourism experiences mediate the path between destination service quality and destination loyalty. This study therefore provides new insights into both sustainable tea tourism and script theory with respect to how memories guide future decision making. These results also provide insights for tea tourism providers in designing an unforgettable destination that stimulates the tourist’s intention to revisit the destination and to communicate it to others.Item Nostalgia and tourism(Taylor and Francis Group, 2023-05-04) Earl A; Hall CM; Earl A; Hall CMFor most of the past 300 years, the concept of nostalgia has been regarded as a medical condition. However, since the 1980s, it has become heavily associated with the ‘heritage industry’ and the creation of consumer experiences, especially in a tourism and leisure context. This special issue on nostalgia and tourism aims to encourage and advance the scholarly conversation about the relationship between nostalgia and contemporary heritage tourism. The collection of articles in this special issue provides theoretical, conceptual and empirical research on nostalgia and heritage tourism in different contexts. Hence, this editorial addresses the historical development of the term ‘nostalgia’ and examines the key themes in research on nostalgia and heritage tourism.Item Place Identity and Environmental Conservation in Heritage Tourism: Extending the Theory of Planned Behavior to Iranian Rural Heritage Villages(MDPI (Basel, Switzerland), 2025-08-04) Torabi Z-A; Rezvani MR; Hall CM; Davani P; Bakhshaei B; Cheung LTOThis study examines the determinants of environmentally responsible behavior among tourists in the heritage villages of Paveh County, Iran, through an integrated theoretical framework that synthesizes place-related psychological constructs with the Theory of Planned Behavior (TPB). Employing structural equation modeling on data collected from 443 tourists across three heritage villages (July–November 2024), the investigation tested comparative theoretical models with differing explanatory capacities. The baseline TPB model confirmed significant positive effects of environmental attitudes (β = 0.388), environmental norms (β = 0.398), and perceived behavioral control (β = 0.547) on behavioral intentions, which subsequently influenced environmental behavior (β = 0.561). The extended model incorporating place-related variables demonstrated enhanced explanatory power, with the R2 values increasing from 48.2% to 52.7% for behavioral intentions and from 49.2% to 54.7% for actual behavior. Notably, place identity exhibited dual psychological functions: moderating the intention–behavior relationship (β = 0.155) and mediating between place attachment and environmental behavior (β = 0.163). These findings advance sustainable tourism theory by illuminating the complex pathways through which place-based psychological connections influence environmental behavior formation in heritage contexts, suggesting that more sophisticated theoretical frameworks are required for understanding and promoting sustainable practices in culturally significant destinations.