Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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    Ka Mate: A commodity to trade or taonga to treasure?
    (Ngā Pae o te Māramatanga, 25/06/2018) Hapeta J; Palmer F; Kuroda Y; Mercier, O; Webber, M
    This paper advocates for change regarding commodification of Mäori rituals in sport, arguing that haka are important taonga, symbolising Mäori practices of knowledge transmission. Indigenous research methodologies based on Kaupapa Mäori theory were utilised in this study. The literature reviewed highlights ongoing commodification of “Ka Mate” (a haka composed by Ngäti Toa chief Te Rauparaha) by transnational corporations in sport-related settings. A critique of promotional advertisements for sport events illustrates how recent legislation has had minimal impact. Further, it presents three examples, which coincided with the 2015 Rugby World Cup, of how corporate sponsors used haka for commercial purposes. This study includes püräkau of three pükenga immersed in te ao Mäori, who suggest that haka, including “Ka Mate”, should be treasured rather than traded by non-Mäori, to ensure wellbeing of Mäori and their taonga tuku iho. Conclusions provide recommendations for sport marketing researchers and practitioners alike.
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    Comparison of metamotivational dominance and cultural identity between Japanese national team and Māori All Blacks rugby players
    (Elsevier, 28/11/2017) Kuroda Y; Palmer F; Nakazawa M
    This pilot study used a reversal theory framework to examine metamotivational dominance of rugby players on the Māori All Blacks (MABs) squad of New Zealand and the Japanese National Team (JNT). Since the two groups have different cultural team demographics, cultural identity was also examined. Twenty six players from the MABs and 31 from the JNT completed questionnaires on metamotivational dominance and cultural identity. In terms of metamotivational dominance, the findings indicated that the MABs were more playful minded and spontaneous oriented than the JNT. Regarding cultural identity, the JNT showed a greater knowledge of their own culture and higher comfort level in their cultural context, while the MABs felt more positive and willing to sustain their own culture. The motivational personality differences between the teams may reflect the style of play that is valued within each team culture that is, flair, spontaneity and high-risk play within Māori rugby, and structure, team unity and conformity within the JNT. This suggests that metamotivational dominance of teams and players is influenced by the cultural identity of both the individuals and the group, which may have a further impact on team cohesion and performance.