Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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    Tension and Paradox in Women-Oriented Sustainable Hybrid Organizations: A Duality of Ethics
    (Springer, 4/05/2023) Palakshappa N; Dodds S; Grant S
    The pursuit of social goals and ethics in business creates challenges. Sustained efforts to address poverty, environmental degradation or health/wellbeing require meaningful and transformative responses that impact across multiple levels—individual, community and the global collective. Shifting predominant paradigms to facilitate change entails a renegotiation of business strategy—between organizations, their purpose(s), individual and collective stakeholders and ultimately with society at large. Hybrid organizations such as social enterprises are positioned to affect such change. However, in balancing divergent goals such organizations encounter tensions and paradox, creating a duality of ethics. Utilizing in-depth interviews to develop a case within the sustainable fashion industry, we identify tensions and paradox within women-oriented hybrid organizations. Significantly, managing these tensions and paradox results in multiple dualities of ethics, often with a wider impact on organizational founders/managers. We find three interrelated ethical dualities: business strategy and personal values; financial sustainability and holistic sustainability; and business, employee, societal wellbeing, and personal wellbeing. This insight is noteworthy when looked at within the broader context of sustainability and highlights the importance of sustainability in women-oriented hybrid organizations.
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    Materialism and Life Satisfaction Relations Between and Within People Over Time: Results of a Three-Wave Longitudinal Study
    (Wiley, 24/03/2023) Jaspers E; Pandelaere M; Pieters R; Shrum LJ
    The negative association between materialism and life satisfaction is well-documented, but it is unclear what the directionality of the association is. To address this issue, we (a) conducted a 3-wave longitudinal study (N = 6,551) over 3 years and examined the bidirectional relations between life satisfaction and materialism as a composite measure and with each of its three facets (happiness, success, centrality), and (b) estimated Random Intercept Cross-Lagged Panel Models (RI-CLPMs) that separate inter- and intra-individual effects and compared them with traditional CLPMs that do not. The traditional CLPM showed bidirectional negative associations between composite materialism and life satisfaction and strong negative bidirectional association for the happiness facet, but positive effects of the centrality facet on life satisfaction. However, and importantly, the RI-CLPM revealed that these relations exist predominantly between people. Within people, materialism does not impact life satisfaction, but life satisfaction does impact the happiness facet negatively. These findings challenge common ideas that the direction of the effect is from materialism to life satisfaction and that it is unilaterally negative.
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    Business communication of drivers and barriers for climate change engagement by Top New Zealand, Australian and Global Fortune 500 Corporations
    (Public Relations Institute of Australia (PRIA), 18/06/2019) Thaker J
    A small number of corporations are responsible for two-thirds of historical global greenhouse gas (GHG) emissions. While many studies have evaluated business communication about climate change, they have several limitations, including an understudy of businesses outside the U.S. and Europe, and a lack of cross-country benchmarking. This study compares 30 of the largest New Zealand companies with top Australian and Fortune Global 500 businesses on communication of drivers and barriers related to climate change engagement. A quantitative analysis of 90 corporations’ latest reports finds that the most frequently reported drivers are external and internal stakeholders, regulatory concerns, and commitment to a low carbon economy. Few organisations report barriers such as economic growth, process and technology factors, and regulatory uncertainty. New Zealand companies lag behind Australian corporations who communicate equally as well as the top Global 500 on different dimensions of drivers and barriers for engagement. Factors driving business engagement with climate change and its implications on business communication, are highlighted.
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    Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
    (Elsevier, 2016-11) Menon RGV; Sigurdsson V; Larsen NM; Fagerstrom A; Foxall GR
    Although the literature establishes the importance of pricing in relation to traditional retailers and e-commerce, few studies consider its importance in social commerce. This study uses eye tracking to examine observational behavior as fixation time on price and the total fixation time on a Facebook page that displays clothing products. This study employs interventions both directly related (via different prices of clothes and price visibility) and indirectly related (via human models vs. mannequins) to the price label. Results show a U-shape function for fixations on price and total fixations on a page with respect to price for females who buy for themselves and males who buy for their partners. This finding points not only to the utilitarian position of price, but also to its informational role. This study introduces a conceptual framework for further research, focused on the mechanisms through which social commerce can lead to increased sales and profits.
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    The adoption of new prescription drugs is strongly associated with prior category prescribing rate
    (Elsevier, 18/12/2015) Stern P; Wright MJ
    We investigate whether doctors who adopt a new drug in its first year on the market tend to be heavier category prescribers. Early studies of pharmaceutical prescribing and packaged goods purchasing suggest that innovators are heavier category users; however, this finding has received little attention and the evidence remains sparse. We examine the adoption of 36 new drugs by doctors in the United Kingdom and find that, on average, the prior category prescribing rate of innovators is about 50% higher than that of non-innovators.
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    Testing times: Communicating the role and uncertainty of analytical procedures in a food safety crisis
    (Public Relations Institute of Australia, 17/06/2019) Galloway C; Ashwell D; Croucher S; Diers-Lawson A
    Through a case study analysis, this paper examines how scientific testing was involved in both the triggering and the resolution of the largest food safety scare ever to hit New Zealand. The paper examines the practical applications for communicators dealing with food safety-based risks and discusses how when dealing with crises, they need to take into account lay publics’ biases towards assurances of zero risk. This should be part of determining audiences’ information needs and of calibrating the provision of scientific information, including information about necessary testing, in ways that meet these needs. Doing so will help build trust, including about the scientific method and the organisations applying it to determine not only the nature of a given risk but also to assess how best it might be mitigated. While distrust might surface in a risk-based crisis, communicators should focus on messaging that addresses uncertainty through providing consistent and credible information.
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    Human model effect? Online visual presentation of fashion merchandise
    (Association for Consumer Research, 1/05/2016) Kim JE; Kim K; Kim J