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Customer experience design in immersive virtual reality retail: insights from expert practice

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Date

2026-10-08

DOI

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https://doi.org/10.1007/s44491-026-00027-4

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Springer Nature

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CC BY 4.0
(c) 2026 the author/s
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Erensoy A, Alexander S, Elms J, Baghaei N, Mathrani A. (2026). Customer experience design in immersive virtual reality retail: insights from expert practice. Management & Maketing. 21.

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https://mro.massey.ac.nz/handle/10179/100503

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Creative Commons license

CC BY 4.0
Except where otherwised noted, this item's license is described as CC BY 4.0