Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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Now showing 1 - 10 of 17
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    Investigating aspects of paternalistic leadership within the job demands–resources model
    (Cambridge University Press, 2023-01-09) Lee M; Kee YJ; Lau SSY; Jan G
    The literature on the job demands–resources (JD-R) theory has flourished for the past decade due to the theory's simplicity and its applications in many areas of work life. However, the literature is lacking on how leaders can utilize this theory to manage employees, especially in the Asian leadership context. Using the JD-R theory, the current study investigated each aspect of paternalistic leadership (i.e., benevolent leadership, authoritarian leadership and moral leadership) and its influence on employees' job resources (i.e., work meaningfulness and influence at work), job demands (i.e., emotional and cognitive demands), work engagement, burnout and the processes involved. Four hundred and thirty-one (431) full-time working employees (mean age: 31.58; female: 57.8%) from various organizations in Malaysia participated in the study. Using structural equation modelling, the study's results showed that the benevolent aspect of paternalistic leadership was related to higher work engagement and lower burnout through work meaningfulness (but not through influence at work). In contrast, the authoritarian aspect of paternalistic leadership was related to higher burnout through emotional demands (but not through cognitive demands), while the moral leadership aspect had no significant relationship to employees' job demands or job resources, with a mediation process not found in either relationship. Overall, the study revealed three contrasting mechanisms for each aspect of paternalistic leadership and suggested how paternalistic leadership may be practised in Asian countries.
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    Multistakeholder impression management tactics and sustainable development intentions in agri-food co-operatives
    (Cambridge University Press, 2023-06-20) Callagher L; Garnevska E
    This study examines the organization impression management (OIM) tactics used in agri-food cooperatives to communicate their intentions toward sustainable development. Based on content analysis of the chairperson and CEO statements of 14 agri-foods cooperatives from six years' annual reports, this study sheds light on the role of member-owned firms in shifts toward realizing the United Nations Sustainable Development Goals (SDGs). The paper proposes multistakeholder OIM tactics. These insights about sustainable development extend knowledge of how senior managers communicate their intentions in multistakeholder situations, which include shareholders, suppliers, customers, and local communities. This study contributes to the literature on organizational impression management and member-owned firms. Managerial implications are also outlined.
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    ‘Listening closely’ to mediated intimacies and podcast intimacies in Song Exploder
    (1/08/2023) Clarke K; Bjork C
    Intimacy is an important and growing concept in both media studies and podcast studies. But research regarding intimacies in both disciplines has yet to fully account for the connection between sound and normativity, which is essential to podcasting and important to mediated intimacies more broadly. In this article, we mobilise scholarship from these two fields to analyse the award-winning music podcast Song Exploder. Our study highlights that attending to intimacies in podcasting involves both analysing how the story structure aligns with social norms and listening critically to the ways the sound design and audio editing complements and complicates these intimate stories. We contend that identifying the intersection of sound and normativity in this podcast contributes to understanding the cultural work of podcasting and underscores the key role of sound in mediated intimacies.
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    Influence of investment experience and demographic factors on retirement planning intention
    (Canadian Center of Science and Education, 31/01/2011) Ng TH; Tay WY; Tan CN-L; Lim YS; Tan N-L
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    The challenge of retaining customers acquired by free trials
    (American Marketing Association, 1/04/2015) Datta H; Foubert B; van Heerde HJ
    Many service firms acquire customers by offering free-trial promotions. However, a crucial challenge is to retain the customers acquired with these free trials. To address this challenge, firms need to understand how free-trial customers differ from regular customers in terms of their decisions to retain the service. This article conceptualizes how marketing communication and usage behavior drive customers' retention decisions and develops hypotheses about the impact of free-trial acquisition on this process. To test the hypotheses, the authors model a customer's retention and usage decisions, distinguishing usage of a flat-rate service and usage of a pay-per-use service. The model allows for unobserved heterogeneity and corrects for selection effects and endogeneity. Using household panel data from a digital television service, the authors find systematic behavioral differences that cause the average customer lifetime value of free-trial customers to be 59% lower than that of regular customers. However, free-trial customers are more responsive to marketing communication and usage rates, which offers opportunities to target marketing efforts and enhance retention rates, customer lifetime value, and customer equity.
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    The development of reputational capital–How social media influencers differ from traditional celebrities
    (Wiley, 9/06/2022) Hess A; Dodds S; Rahman N
    Social media influencers (SMI) have grown in importance as a promotional channel. However, little is known about how they build reputational capital and thus endorsement effectiveness, particularly compared to traditional celebrity endorsers. From a consumers' perspective, this research investigates both types of endorsers in different stages of the Celebrity Capital Life Cycle (CCLC). Across three studies, we find that parasocial relationships and interactions with consumers are paramount for SMIs reputational capital and endorsement effectiveness, yet not critical for traditional celebrities. Further, a consumer's perceived weak parasocial relationship/interaction with SMIs can be detrimental to their effectiveness yet has little impact on traditional celebrities' influence. We find that the positive effect of a SMI with high parasocial relationship/interaction with consumers on Word of Mouth (i.e., endorsers effectiveness) is mediated by expectation fulfillment and brand endorsers' credibility (i.e., reputation capital). This research discovers how important parasocial relationships with consumers are for SMIs in comparison to traditional celebrities; importantly this is the first research that empirically identifies how SMIs can gain and maintain reputation capital and subsequently be more effective as brand endorsers. Our findings have important implications for marketing professionals who are managing SMIs.
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    International study tours and public relations pedagogy: Insights from a practice-oriented approach
    (Public Relations Institute of Australia, 2020) Galloway C; Swiatek L
    Public relations learning and teaching scholarship has been largely silent, to date, about international study tours as classroom-extending pedagogical initiatives. We address this gap in the literature by discussing two recent international tours built into a Master of Professional Public Relations degree. Melbourne, London and Singapore were the destinations of the first tour, while Dubai, Abu Dhabi and Singapore were the stops on the second. We use autoethnography to give voice to our experiences – including challenges and successes – as the study tour coordinators. We argue that such tours play an important role in helping students appreciate the wider factors that impact diverse public relations practices.
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    Mobilising SDG 12: Co-creating sustainability through brands
    (Emerald Publishing Limited, 28/07/2020) Palakshappa N; Dodds S
    Purpose This research extends understanding of the role brand co-creation plays in encouraging ethical consumption. The paper addresses sustainable development goal 12 (SDG 12): ensure sustainable consumption and production patterns, exploring how brand co-creation can be employed to advance this development goal. Design/methodology/approach The Customer Brand Co-creation Model is used within an embedded case design to understand the role of the brand and the consumer in promoting sustainable consumption within the fashion industry. Findings Initial insights suggest marketing has much to offer sustainability through the use of the brand. An extended brand co-creation framework highlights the importance of embedding sustainability and viewing the consumer as central to mobilising SDG12. Practical implications An important concern is to ensure sustainability is embedded within the activities and strategy of the organisation and viewed as integral rather than peripheral. Originality/value The paper examines aspects crucial to co-creation of “sustainability” through a focus on both the consumer and the brand. Case narratives provide a strong foundation to consider the Customer Brand Co-creation Model and implications of this framework for managerial practice. This study extends the model to encompass the umbrella of “sustainability” and the firm's perspective.
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    Losses loom longer than gains: Modeling the impact of service crises on perceived service quality over time
    (American Marketing Association, 2015-10) Gijsenberg MJ; van Heerde HJ; Verhoef PC
    Service providers sometimes face mass service failures. These problems occur across service industries, ranging from severe Internet outages to major delays for airlines or trains. The literature has not yet addressed the following key question: How do service crises affect perceived service quality (PSQ) over time? To answer this question, the authors introduce a Double-Asymmetric Structural Vector Autoregressive model. It captures not only the short- and long-term effects of objective service performance on PSQ but also the differential effects of service crises versus service restoration. The authors analyze a unique data set from a major European railway company, spanning seven years of monthly observations. During this period, severe winter weather caused dramatic service crises. The authors find that performance losses loom larger than gains in the short run and also have permanent negative effects on PSQ in the long run. Consequently, a crisis followed by a restoration will result in a net negative long-term effect on PSQ. The impact of a crisis also depends on the prior trend in objective service performance.