My design identity-- my future-- : an essay presented in partial fulfilment of the requirements for the degree of Master of Design at Massey University, College of Creative Arts, Wellington, New Zealand
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Date
2010
DOI
Open Access Location
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Massey University
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The Author
Abstract
My research project involves the creation of a personal design identity in order to reposition myself within the design industry
at a time when the existence of New Zealand designers who work within the mass design services market is being threatened
by New Zealand based manufacturing and industry moving offshore.
The design-led research has involved the observation and analysis of designers that are positioned within the high profi le and
high value area of the design industry including Ron Arad, Ross Lovegrove, Marc Newson and David Trubridge in order to gain
insights and inspiration for developing my own personal identity. On the basis of the information gained a process of repeated
experimentation and reflection in the field of design art was used to establish the foundation for my personal identity.
Symbolic of this personal design identity is a curiosity for experimentation with material and structure to create everyday
objects that are not devoid of function, but not serious either.
The goal of this identity is to make users smile and to increase sentimental attachment and desirability towards these objects
by offering experiences that can be described as surprising, memorable, enjoyable, light-hearted and even exhilarating when
compared with utilitarian, mass market equivalents.
An example of this is a chair called ‘Sprung’ that integrates elastic cord with a 2-dimesional plastic sheet that fl exes into a
3-dimensional springy form when sat in. This transformation is unexpected and the bounce experience fun, challenging how
we view materials and structures and how chairs are perceived and used.
This research has personal significance for my future career as the personal identity developed combined with my renewed
enthusiasm for design can be applied to ongoing design art objects, allowing me to establish a track record in this field and
move away from the mass design services market.
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Keywords
Personal design entity, Industrial design, Designers, Design art objects, Springy chair, Sprung (chair design)